Most agents act like tour guides—unlocking doors and hoping buyers fall in love. But the top producers? They build strategy. In this script breakdown, you’ll learn how to set buyer expectations, build trust fast, and win more offers using our “Economics Phase” method. This is how smart agents get paid.
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If you're still walking buyers through homes like a glorified doorman and not giving them a real strategy on how to WIN offers… you’re going to lose deals and lose money.
So today, I’m giving you a script that solves exactly that.
This is your "Economics Script" built to set expectations, position you as an expert, and most importantly… get you PAID.
Let’s break it down like a pro:
“Before we start looking at homes, I want to walk you through how we win in this market. Because we’re not just opening doors. We’re building a strategy to get you the home you want, at the price you want, with the right terms."
"This conversation is called the Economics Phase and it’s the key to making sure you don’t lose the perfect house over something that was totally avoidable.”
“Now unless you're buying all-cash which only about 12% of buyers do then you're probably combining some cash + financing, right?”
“Totally normal. But here’s what most buyers don’t know… and why they lose homes:”
(Whisper this part. Like it’s a backroom secret.)
“Delays kill deals. Every single time. So if we don’t build certainty into your offer from day one, you’re going to lose to a buyer who did.”
“Ever heard of a pre-qualification or pre-approval?”
[Pause. Nod.]
“Those are fine but in this market, that’s like bringing a butter knife to a gunfight. A real player comes to the table with an underwritten pre-approval (UWPA). That’s a buyer who’s already been fully vetted and just needs to find a house. That’s as close to cash as it gets without pulling out actual hundred-dollar bills.”
“That’s what WE do. And I’ve got a partner—[Insert Lender's Name]—who will get you that UWPA free of charge.”
“He’ll even call the listing agent when we submit your offer to let them know you’re solid. That’s called certainty—and it’s what gets deals done.”
“Let me ask you something important:”
“When you think about buying this home… what really matters more to you: the price or the monthly payment?”
“Most of our clients are working on a monthly budget. They’re paid monthly, they live monthly, and they want a payment that doesn’t wreck their lifestyle. That’s why we design the deal backwards—based on what YOU can comfortably afford.”
“Now there’s a saying out there: ‘Marry the home, date the rate.’ But here’s the truth: That’s garbage advice if you don’t know what your real options are.”
“That’s why our financial partner will ask you smart questions like:
“He’ll run 2-3 strategies, based on math not guesses. And we use those numbers to reverse-engineer an offer that wins.”
“So here’s the playbook: You tell me your ideal monthly payment range. We reverse engineer what you can afford based on that not just home price, but your lifestyle.”
“Then we build a custom strategy so when we find that Catalyst Home you know, the one that changes everything you’re not just ready… you’re dangerous.”
“Sound fair enough?”
“I don’t get paid to open doors. I get paid to get you into the right home at the right terms with the least stress. And this is how we do it.”
Use this script. Own it. Rehearse it.
Say it like you’ve said it a hundred times, even if you haven’t said it once.
Because confidence builds trust… and trust gets you the deal.
Remember: the agent who educates wins the client.
Ready to win more deals? Click 👉 HERE for a free game plan. We'll show you exactly how our clients use these frameworks to consistently beat other top producers and team leads even those from big-name brands.
Cody May & Vikram Deol
:: Founders of Sheridan St.
:: Founders of The TRIS Method
:: Get Free Top Agent Power Pack
:: Get Your TRIS Sales Conversion Scorecard
:: Get The TRIS Training Vault
What could be better than a knowledgeable, lively group of people who have a passion for what they do and are good at it, too? We have put together an extraordinary team of innovative, committed members who put client success first.
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