Most agents say they have systems.

But when you peel back the layers?

It’s a glorified drip campaign and a hope that the MLS fairy drops a dream home into their buyer’s inbox.

That’s why today’s Script of the Week is about giving your buyers (and yourself) a reality check—and then blowing their expectations out of the water with systems that actually create opportunities.

This script does 3 powerful things:

1. It positions you as a proactive deal-maker—not a reactive tour guide.
2. It crushes the false belief that buyers are “stuck” with what's online.
3. It makes clients want your strategy more than they want a house.

Let’s walk through how to use it…

Step #1: Frame the Conversation (and Set the Contrast)

When you’re talking to a buyer—especially one who's been clicking around on Zillow, Redfin, or texting you links—start by setting a frame.

You want to open their eyes to how 95% of agents “work”... and why it’s not working.

You can say something like:

“Can I be transparent with you for a second? Most agents today are doing about 5% of what’s possible when it comes to finding the right home for you…”

Then lay out what everyday agents do:

• They put buyers on a drip.
• They casually ask other agents if they’ve got something coming.
• They wait for the client to send them listings.
• They check the MLS, maybe email their office.
• And then… they wait.

We call this ‘Of Course’ marketing. Because of course they do that. It’s the bare minimum.

Then deliver this line (memorize it):

“Of course they’re doing that—but let me show you what we’re doing differently, so you can see the full picture.”

Step #2: Reveal the Market BEYOND the MLS

This is where you shine a light on all the inventory your buyer didn’t even know existed.

You say:

“Right now, in [City], there are about [X] homes on the MLS in the [$X – $Y] range. That’s what most agents will send you and act like they’re working hard.”

Pause. Let that sink in. Then layer this:

“But we don’t stop at what’s online. That’s 2020 thinking. We’re not just looking for signs in yards—we’re going behind the scenes to find you deals that no one else sees.”

And now, rattle off the real sourcing:

• “We’ve got [23] FSBOs we’re tracking.”
• “We have a private list of [22] wholesalers in the area.”
• “We work with developers and flippers—you’ll never see their inventory on Zillow.”
• “We’re tapped into foreclosure agents, bank-owned opportunities, and coming-soons from our agent partners.”

“This isn’t fantasy.

This is a system designed to bring you more options—because the MLS isn’t the market. It’s just the public version of it.”

Then, Show Them the Human-Powered System

You explain:

“We layer tech and targeting, but what makes it work is how we activate it. We don’t just automate—we get our hands dirty.”

Give examples. Be specific. Let them feel the hustle:

• “We run door-to-door neighborhood canvassing in targeted zip codes.”
• “We’re running Facebook ads to homeowners who match your criteria.”
• “We have a seller database that gets updated weekly with people thinking about listing quietly.”
• “We circle dial around properties we know you’d love—even if they’re not on the market yet.”

Then drop this truth bomb:

“Most agents wait. We manufacture.”

Step #3: Lock in the Authority Frame

Here’s how you close the conversation—with confidence, not commission breath.

“And don’t get me wrong—searching online still works. That’s why it’s part of our strategy. But the secret most agents won’t admit is this: you’re not limited to what’s visible.”

Then let them feel the shift:

“When you work with someone who has real systems—and is willing to put in real work—you stop being a browser and start being a buyer with leverage.”

Why This Script Works:

Because it repositions you from “just another agent” to the rare operator who makes things happen.

Because it creates contrast between you and the lazy 95%.

Because it makes buyers grateful to be working with you—and more loyal than ever.

And because it delivers the message they didn’t know they needed to hear:

You’re not just here to show them houses.

You’re here to unlock the ones no one else can.

Want More Like This?

If you want the exact templates, talk tracks, and ad angles that plug into this systems-based approach—just click HERE and we’ll send you the next-level training.

No pressure. Just tools that work.

To being the one agent who actually works the market,

Cody & Vikram
Founders of Sheridan St. & TRIS
Hosts of The RE Agent Podcast

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