Real Estate Script of The Week: The Trust Based Opener

Learn how to book more real estate appointments with the Trust-Based Opener—the first step of the TRIS 24 System. Discover the simple 2-part formula that gets prospects off defense and into real conversations that convert.

Over the next 5 weeks, We are going to teach you something that every real estate agent should’ve learned years ago…

It’s called the TRIS 24 System and it’s the exact appointment-setting framework we teach our private clients to help them close 24+ deals per year without buying a single lead.

That’s right.

No leads. No begging. No cold calling for sport.

Just conversations that convert.

Each week, I’ll walk you through one of the 5 key pillars of this system.

And today, we’re kicking it off with what may be the single most important step of all:

> The Trust-Based Opener.

Now listen closely because this is where most agents screw it up without even knowing it.

They jump on the phone sounding like a commission-starved salesperson, and instantly, the prospect’s walls shoot up faster than a gated community.

You’ve heard the hesitation.
You’ve felt the resistance.

It’s not your fault you were taught to “smile and dial,” right?

But here’s the truth:

If you want to actually book appointments that lead to listings (and not hang-ups), you’ve got to do one thing first…

Get. Their. Guard. Down.

And that’s exactly what a Trust-Based Opener does.

Instead of pushing your agenda, you open the door to a normal, human conversation one where they feel safe enough to actually talk.

It’s a simple shift, but it’s the difference between chasing leads… and having people lean in.

Here’s the Formula:

A killer Trust-Based Opener has just two parts:

  1. Pattern Interrupt – snap them out of "sales defense mode."
  2. Sorting Question – uncover intent without sounding like a script robot.

Let’s break it down by lead type…

Online Buyer Lead Example:

“Hey _______, This is just ________, ________ ________ from Real — I was wondering if you could help me out real quick?”


Then ease into:

“It looks like you requested some info on homes in [Area] — just curious, were you just browsing for houses, condos or something else?"


See the difference?
You’re not pitching. You’re sorting.

Over the next 4 weeks, we’ll build on this foundation.

But don’t skip this step.


The Trust-Based Opener is your first impression, your first domino — and the reason why the rest of the TRIS 24 System even works in the first place.


It’s what separates the agents chasing strangers from the ones booking appointments with ease.

If you want help implementing this and are serious about growth...

The TRIS 24 System might be the right solution if:

1. You have done at least 6 deals in the last 12 months
2. You are friendly and coachable

3. You have the work ethic, but the deals just aren't closing at the rate you need

Just click HERE to get the application process to join our community.


Talk soon

Cody May & Vikram Deol
:: Founders of Sheridan St.
:: Founders of The TRIS Method
:: Get Free Top Agent Power Pack
:: Get Your TRIS Sales Conversion Scorecard

:: Get The TRIS Training Vault

Ready to meet the Sharidan St. Team?

What could be better than a knowledgeable, lively group of people who have a passion for what they do and are good at it, too? We have put together an extraordinary team of innovative, committed members who put client success first.