Real Estate Marketing Script: How Top Agents Win Listings with Strategy, Not Noise Discover how to present an integrated marketing plan that turns listings into sold signs. In this guide, Cody & Vikram share their proven real estate listing presentation script, showing agents how to combine traditional, digital, and social tactics into a high-converting system sellers actually trust.
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I want to let you in on a dangerous myth that's been floating around real estate offices like stale coffee fumes.
The myth?
“More marketing means more results.”
In today's Script of the Week we are talking marketing—but not the kind every agent babbles about.
Today, I’m going to teach you how to position your marketing in a way that separates you from the pack—because if you sound like every other agent, your results will look like every other agent’s…
Inconsistent.
Weak.
Easily replaced.
This script flips that. Let’s dive into phase 7 of our listing presentation.
You will start sitting at the table with the seller and do the below.
Part #1: Intro
I’ll tell you: wasted time, no offers, and sellers looking for someone else.
See, most agents shotgun their marketing efforts without a plan—then blame the market when things don’t sell. But the top producers? They follow an
Integrated Marketing approach that leaves no stone unturned.
Let me walk you through it… (slow down here, like you’re talking across a kitchen table).
According to NAR:
👉 So why are agents still blowing money on newspaper ads while ignoring digital and social?
That’s why we group our marketing into three buckets:
Used alone, each is decent.
But combined—that’s when the machine turns on.
Here’s what separates average agents from conversion assassins:
They show, not just tell.
When you’re talking to a seller, bring a complete marketing breakdown of a past listing. Walk them through the:
Flood them with proof.
Then say, “Now, your home will need something different—but do you see how this all works together?”
Boom. You’ve just moved from agent to trusted strategist.
Here’s the closer:
Bring a 1-page draft timeline.
Call it exactly that—a draft—because you want their input.
Say:
“We’ve mapped this out to give you a clear picture. It’s just a starting point—but after walking through your home, we’ll refine it together.”
Use this structure:
Tell them this:
“Marketing isn’t a 32-point checklist. Cookie-cutter gets you cookie-cutter results. That’s why we don’t follow checklists—we follow systems.”
And that’s the truth.
Integrated marketing isn’t about doing everything—it’s about doing the right things together, so your listings come alive across every platform a buyer might be watching.
This is how you position yourself as the clear choice—not just another agent with a flyer and a Facebook post.
Ready to See the Full Game Plan in Action?
What I showed you today is just one powerful slice of how we turn listings into sold signs.
But if you want to see the entire system—the full playbook that top agents are using to win listings faster and easier—then don’t stop here.
👉 Click the link below and book a call with us.
We’ll walk you through the rest of our proven, step-by-step listing presentation—and tailor it to fit your market, your brand, and your business.
No pressure. Just strategy.
👉 Click the link below and book a call with us.
The agents who close listings don’t wait.
They prepare. They plan. They play to win.
Let’s get your plan dialed in.
Cody May & Vikram Deol
:: Founders of Sheridan St.::
:: Founders of The TRIS Method
:: Get Free Top Agent Power Pack
:: Get Your TRIS Sales Conversion Scorecard
:: Get The TRIS Training Vault ($5,000 Worth of Deal Making Content For $7)
What could be better than a knowledgeable, lively group of people who have a passion for what they do and are good at it, too? We have put together an extraordinary team of innovative, committed members who put client success first.
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