Script of The Week: The 3 Contracts That Control Every Real Estate Deal

Most home sellers don’t realize the real estate game is won—or lost—through contracts. In this week’s Script of the Week, we pull back the curtain and shows sellers the three agreements that determine whether a deal succeeds or falls apart: By walking sellers through these contracts upfront, you build trust and gives sellers confidence to make smarter, more strategic decisions. No more guessing. No more hoping. Just clear control over the biggest deal of your life.

Let me ask you a quick question…

Would it be OK if I showed you how real estate really works behind the curtain?

Because this week’s Script of The Week is going to hand you the kind of knowledge that most sellers don’t get until after they’ve made a mistake.

This would be language you use inside of your Listing Presentation and we use a framework to present called Problem, Solution, What's In It For Them, Tie Down.

Let’s dive in.

PROBLEM: The Hidden Landmines In a Real Estate Deal

Selling your home isn’t just about putting a sign in the yard and praying for a good offer.


It’s a game of contracts and power players.

And if you don’t understand who is working for who—and how the agreements between those people work—you can lose thousands… or worse, lose the deal entirely.

SOLUTION: The 3 Power Contracts You Need To Know

Here’s how the chessboard is set up:

Listing Agreement – This is where you hire me, the listing agent.

This isn’t a handshake—this is your green light to put me to work to represent your best interests.

Buyer Agency Agreement – This is how the buyer hires their agent.

Why does this matter to you? Because a serious buyer will have this in place.

No representation = red flag. I make sure we’re dealing with real, qualified buyers.

Purchase Agreement – Think of this as the actual offer on your home. It includes the price, terms, timeline, and all the "what ifs" that can either make or break your deal.

👉 (At this point in the conversation, I physically show these contracts so the seller can see what they look like and how they work. It builds trust and takes the mystery out of it.)


WHAT’S IN IT FOR THEM: Certainty. Confidence. Control.


When you understand how these 3 agreements work together, you’re no longer "hoping" the sale goes well…

You’re in the driver's seat.

✅ You’ll know what to look for in a strong offer
✅ You’ll see how I negotiate the right terms—not just price
✅ You’ll understand the contingencies that protect (or risk) your deal
✅ And you’ll see why average agents let deals fall apart in this phase—and how I keep it airtight

I even walk you through a sample purchase contract, filled out with your name, your address, your goals—so you can literally see what a win-win offer looks like before we ever go live on the market.

TIE-DOWN QUESTIONS (To Prevent Objections)


Just curious…

On the 3 agreements we just covered, what questions do you have so far?

Also, let me ask…

Do you think it would be important to have someone managing the timelines, inspections, and financing contingencies inside the contract—so you don’t get blindsided?

This part of the deal is called
Contract to Close—and it’s where most agents drop the ball.

But that’s where I shine.

Because bringing you an offer is not the goal.

Bringing you the right offer—and managing it all the way to a smooth closing—that’s what you’re hiring me for.

You with me so far?


Let me know what you think of this week’s script—and what questions you'd want a seller to ask when reviewing these agreements.

P.S. we are deep diving all of these scripts at our 2 Day TRIS Sales Summit.

We have guests like Sharran Srivatsaa (President of REAL), Leo Pareja (CEO of EXP Realty) & a stacked line up of top performing agents.You don't want to miss this.

Click here and get your ticket: https://funnel.sheridanst.io/summit-2025
Use Code TRISVIPGUEST25 at checkout to get your ticket for $97.

Vikram

Founder of Sheridan St. & TRIS

Host of The Re Agent Podcast

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