Let me give you a little secret I use with buyers that instantly sets me apart from 97% of real estate agents out there…

It’s called the Catalyst Home.

Now if you're doing buyer consultations—and you should be—this one move can turn a casual browser into a confident buyer who's ready to pull the trigger.

Here’s how you can explain it

>>> Start Of Your Script:

So now that we’ve got your game plan locked in… let’s say you go out this weekend and look at a few homes. Just to get a sense of the market.

You see Home #1, Home #2, and Home #3.

Let’s say you like Home #2 the best—it’s got the right location, right finishes, right price. Boom. That’s your Catalyst Home.

It becomes your benchmark.

From now on, every single home you see, we’re comparing it to Home #2. That’s your North Star.

Does it beat the Catalyst Home?
Does it fall short?
That’s how we evaluate everything moving forward.

>> End Of Script

See what I just did there?

I set parameters.

I gave structure to the chaos of house hunting.

I helped the buyer anchor their expectations instead of dragging them around to 14 different properties with no framework, like a couple lost tourists in a buffet line with 500 entrees and no plate.

And here's the kicker: if their Catalyst Home changes—no problem.

We just update the benchmark.

No drama. No confusion. No spinning wheels.

Why does this matter?

Because once we lock in that Catalyst Home, I’m not just another agent tossing them random listings to skim through like a clearance rack.

I become dangerously effective.

I know exactly what they want.
I know what they’re comparing it to.
I know which off-market deals are worth pushing, and which ones go straight into the trash bin.

And—here’s the part you need to hammer home—this makes the search 10X smoother and faster.

Buyers love it.
They feel understood.
Aligned. In control.

And we move from “just looking” to writing offers on homes they love.

Now tell me: what do you think your buyers would prefer?

👉 Agent #1 who drags them to a dozen aimless showings...

…or Agent #YOU, who walks them through a process that actually gets them the house they want without the brain damage?

Exactly.

So this week, take this script and run it.

Teach your buyers the Catalyst Home concept during the consult.

It will change everything—less friction, more clarity, faster closes.

If you want to access our full buyer presentation framework, script & canva templates. Those are all inside of our TRIS 3.0 Program. Want more info? Just Click HERE

Cody & Vikram
Founders of Sheridan St. & TRIS
Hosts of The RE Agent Podcast

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