Steal This 3-Part Framework to Get More Replies (We Use It Daily)
Stories sell because they teach without preaching and stick. Use Story → Lesson → Offer to turn cold leads into real conversations.
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Stories sell because they teach without preaching and stick. Use Story → Lesson → Offer to turn cold leads into real conversations.
There’s a reason the best communicators in history didn’t use slides, stats, or scripts.
They told stories.
Jesus used parables.
Socrates used dialogue.
Modern marketers and sales people use case studies.
Why?
Because stories disarm us.
They bypass resistance.
They teach without preaching.
And most importantly they stick.
That’s exactly why we’ve been using a simple 3-part framework in our marketing and sales calls to drive more replies, more appointments, and more trust from cold leads.
It’s called: Story → Lesson → Offer
1. STORY
Let me break it down for you (and you can steal it today)
The other day, I was working out of a Starbucks.
People were lined up, drinks flying off the counter, caffeine fueling the world.
But the funny thing?
I never saw the owner once.
No apron. No barista shift.
Just a business that runs without them.
2. LESSON
That’s leverage.
And most real estate agents don’t have it.
They’re still trying to follow up manually, write every email from scratch, and wonder why leads ghost them.
But business owners don’t pour coffee.
They build systems that do it for them.
Which is exactly what we did.
We created a custom GPT trained specifically to write your real estate nurture emails, overcome objections, and move leads toward appointments—on autopilot.
It’s like handing your follow-up system to an AI-powered copywriter who never sleeps.
3. OFFER
Want to steal it?
Just reply to this email with “CUSTOM GPT” and we’ll send you the details.
No fluff. No funnel. Just the tool.
Here’s the big idea: If you want more responses, better clients, and a business that earns trust at scale don’t tell people what you do.
Show them through stories and frameworks.
Then attach a lesson.
Then give them a clear next step.
Story → Lesson → Offer
It worked 2,000 years ago.
It works in sales conversations today.
And it’ll work in your emails tomorrow.
Cody May & Vikram Deol
:: Founders of Sheridan St.
:: Founders of The TRIS Method
:: Get Free Top Agent Power Pack
:: Get Your TRIS Sales Conversion Scorecard
:: Get The TRIS Training Vault
What could be better than a knowledgeable, lively group of people who have a passion for what they do and are good at it, too? We have put together an extraordinary team of innovative, committed members who put client success first.
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