I want you to imagine something for a second.

You’re driving down a long desert highway.

The sun’s beating down, gas tank’s near empty, and your check engine light has been on for miles.

You think the car’s fine but it’s making a noise you don’t recognize.

Suddenly, the car stalls.

Dead. Silence.

Now when someone finally pulls over to help, who do you trust more?

The guy who tries to “be nice” and says: “It’s probably nothing, buddy.”

Or the mechanic who kneels down, listens for two seconds, and says:
“Ah, that’s a busted fuel pump. Let me show you.”

You trust the second guy.

Because he knows your problem better than you do.

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This Is the Key to Selling in 2025 (and Beyond)

Most real estate agents are still trying to build trust by being liked.

Smiling more on camera.

Saying things like “I’m not here to sell you, just to help.”
Talking about “how much they care.”

Listen... that’s not what creates trust.

Understanding creates trust.

Your clients, the buyers, the sellers, the “thinking-about-it” leads, they’re not looking for another smiling face.

They’re looking for someone who understands the real reason they’re stuck.

And that’s where the formula comes in:

Problem. Symptom. Fear. Cause. Offer.

Understand these five things, and your message cuts like a scalpel.

Let’s break it down:

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PROBLEM:

They feel stuck. Maybe they’ve been watching interest rates climb. Maybe they think they “missed the market.”

Or maybe they’re just overwhelmed and don’t know where to begin.

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SYMPTOM:

They’ve been scrolling Zillow for 6 months.
Their house has been on the market with no offers.
They start ghosting you after the first phone call.

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FEAR:

“What if we buy now and the market tanks?”
“What if I list and no one shows up?”
“What if I pick the wrong agent?”

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CAUSE:

Confusion.
Lack of clarity.
No one has shown them the path forward.

OFFER

Your Unique Process. Your System. Your Mechanism.

Not just you as the friendly face who picks up the phone or shows a home with a smile…

But you as the guide with a clearly defined process...

A repeatable system that takes confused buyers and sellers from stuck… to sold.

Because here's the truth:

People don't trust personalities.

They trust processes.

When you can say: “Here’s exactly what’s happening, why it’s happening, and the step-by-step plan I use to fix it…”

You’re not selling a service anymore.

You’re offering a proven solution with a name, a method, and a track record.

That’s what builds real trust.

When your offer becomes your unique mechanism the thing you do differently, and better, than anyone else it stops being about you…

And starts being about the system that delivers results every time.

That’s when the game changes.

That’s when clients stop shopping around and start lining up.

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That’s How You Win.

When your videos, your marketing, your messaging even your listing presentations show that you grasp what they’re really going through…

You stop being “another agent.”

You become the one person who gets it.

And in real estate?

People don’t choose the nicest agent.

They choose the one who makes them feel safest.

Here’s the metaphor I want you to remember:

Life gets real good when you stop chasing attention and start driving opportunity.

Opportunity comes when you speak to the real fears, the real symptoms, and the real confusion your clients are feeling.

That’s what makes them say:

“Wait… this person gets it. Let’s talk.”

I’ll be teaching you exactly how to use this “P.S.F.C.O.” formula in your videos, your social posts, your marketing and your one-on-one convos...

So when you're ready to stop sounding like every other agent in your market, and finally stand out?

Just click HERE and I will show you how.

Let’s build something real...

Cody May & Vikram Deol
:: Founders of Sheridan St.
:: Founders of The TRIS Method
:: Get Free Top Agent Power Pack
:: Get Your TRIS Sales Conversion Scorecard

:: Get The TRIS Training Vault

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