The Real Estate Industry Is Emotionally Bankrupt.

The real estate industry is emotionally bankrupt—and we’re done pretending it’s not. This post is a rally cry for agents who feel disconnected, burned out, and tired of chasing tactics that don’t stick. Cody shares why TRIS was built: not to create better scripts, but to create better humans. If you’re ready for alignment, empathy, and transformation—not just transactions—this is your invitation.

The Real Estate Industry Is Emotionally Bankrupt.

We’re Changing That.

Money can solve money problems…

But it can’t fill an empty well.

And too often, agents chase tactics hoping for change, but the strategies never stick… because what’s broken isn’t always just their skillset, it’s their sense and belief of self.

Let’s get something straight…

TRIS wasn’t born out of a need to create another coaching program.

God knows the world’s got plenty of those already loud, ego-fueled machines shouting about price points, production, and profit margins.

“How much GCI are you doing?”

“What’s your average sales price?”

“Are you a top producer yet?”

That’s the broken language of a broken system.

A system that forgot that real estate isn’t about transactions, it’s about transformation.

And not just for clients… but for you.

When Vikram and I sat down to really put the pedal to the metal with TRIS, it wasn’t to flash credentials or talk about how many deals we’d closed.

It was because we saw what the industry had become…

And we couldn’t unsee it.

We saw agents burned out and disconnected.

We saw people who got into this business to help…

1. But found themselves reciting scripts that rang hollow...
2. Parroting lines that never felt like their own.
3. Smiling through open houses while silently burning out.
4. Chasing cold leads, day after day... but losing themselves in the process.
5. Staring at CRM dashboards, wondering what happened to the passion they once had.
6. Posting on social media because they "should," not because they want to.
7. Grinding through follow-up calls, client objections, and never-ending to-do lists


All while quietly asking: Is this really what I signed up for?

So we built something different.

TRIS is not just about making you a better agent.

It’s about making you a better human.

Because when you learn how to communicate from the soul…

With the right words
The right pace

And the right tone

verything in your life changes.

You stop selling.

You start connecting.

You stop pitching.

You start serving.

And suddenly, you’re not just closing more homes.

You’re becoming a better mother.

A more present father.

A kinder sibling.

A more grounded friend.

Because what we teach isn’t just sales.

It’s alignment.

It’s presence.

It’s truth.

This is deep work, not surface-level hype.

There’s no “rah rah” here.

No outdated LPMAMA scripts.

No pretending that logic closes deals when emotion is what moves people.

Real estate is one of the most emotional transactions a person will ever go through but most agents are taught to lead with logic and numbers.

We flip that on its head.

We show you how to speak to the emotion…

To the fear, the hope, the uncertainty…

To the very heart of the human standing in front of you.

And when you learn to do that…

Like Really do that…

You don’t just win more clients.

You become someone people trust with their most important life transitions.

Because they feel you.

They see you.

And they know you give a damn.

Every client who’s come through TRIS will tell you: This isn’t just about business.

This is about becoming.

Every client who walks through our doors feels it instantly the same fire we pour into building this process is the fire we pour into them.

And more often than not, they stop mid-call, almost in disbelief, and say, ‘Wait… you actually care if I succeed.’ Damn right we do.

In a world full of sales scripts and surface-level coaching, we actually give a damn.

And that changes everything

So if you’re ready to stop chasing tactics…

And start leading with truth, empathy, and real human connection…

Then welcome to TRIS.

We didn’t build this for the industry as it is.

We built it for the industry as it should be.

And we built it for people like you.

Want to learn more? Just click HERE

Cody
Founders of Sheridan St. & TRIS
Hosts of The RE Agent Podcast

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