Most coaching tells agents to post market stats and “be the local expert.” But data alone doesn’t build trust. Clients don’t care about charts—they care about avoiding mistakes, protecting their family, and hitting their goals. We teach agents how to speak to emotions, not just numbers, so they become trusted advisors instead of walking MLS billboards.
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Let’s talk about what most real estate coaching is teaching agents right now:
“Post more market stats.”
“Do more Just Listed/Just Sold.”
“Be the local market expert.”
You’ve probably heard this 100 times.
But here’s the truth they don’t tell you:
Just posting data doesn’t make you relevant.
It doesn’t make you relatable.
And it definitely doesn’t build trust.
Here’s why: Your audience isn’t logging onto Instagram hoping to see more interest rate charts or “neighborhood insights.”
They’re logging on worried about how in the world they’re going to buy or sell in this market without screwing it all up.
And that’s where most coaching misses the mark.
We don’t just teach you how to talk at people.
We show you how to have great conversations with people you know — and don’t know by focusing on what actually drives behavior:
We teach agents how to sell transformation, not transactions.
How to speak to pain points, not just price points.
Yes... you’ll still be the local expert.
But more importantly, you’ll be the one who can take all that overwhelming data and say: “Here’s what this means for you. Here’s how we move forward. Based on all this information and XYZ, how do you envision that helping you the most achieve _______ (insert desired outcome)”
We call these tie down questions.
They work beautifully because they have your clients telling you why working with you inside of your process is important to them vs you telling them.
Imagine the difference...
If you’re ready to stop sounding like every other agent in your feed…
…and start creating real connection that turns into real business...
Click “HERE” and I’ll show you how we help agents become trusted advisors (not just walking MLS billboards).
Cody May & Vikram Deol
:: Founders of Sheridan St.
:: Founders of The TRIS Method
:: Get Free Top Agent Power Pack
:: Get Your TRIS Sales Conversion Scorecard
:: Get The TRIS Training Vault
What could be better than a knowledgeable, lively group of people who have a passion for what they do and are good at it, too? We have put together an extraordinary team of innovative, committed members who put client success first.
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