Most leads aren’t dead—they’re just waiting. In this post, Cody shares a $3 trillion lesson from Apple about trust, timing, and why leads linger. Learn how the Lifetime Nurture strategy—with a dedicated ISA—can turn “not yet” into “let’s go,” and finally convert the leads you thought were lost.
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Apple is a $3 Trillion Dollar Company...
And here’s the $3 trillion lesson I learned standing in their store, clutching a dying laptop like it was my childhood teddy bear.
Two years ago, I walked into the Apple store fully intending to buy a new MacBook.
My current laptop was basically on life support and it only ran when plugged in, made weird clicking noises, and had a fan that sounded like a jet engine about to take off.
I needed a new one.
Desperately.
But I didn’t buy.
Instead, I spent the next two years “researching.”
Reading reviews, watching YouTube videos, comparing models like I was buying a car, not a computer.
All while using that same half-dead machine every single day.
Why?
Because no one in that store stopped to uncover the real pain.
No one helped me feel safe enough to buy.
No one followed up.
And here's the kicker: I wanted to buy.
I was already 90% there.
I just needed one person to ask the right questions—and stick with me.
This is exactly what's happening with YOUR leads.
They’re sitting in your CRM, scrolling Zillow at midnight, asking themselves:
And just like me with that MacBook, they’ll sit in indecision limbo for months—or years—unless someone walks beside them and helps them answer those questions.
This is why we hire Inside Sales Agents (ISAs)—real humans who don’t just call your leads once and give up, but follow up with them for life.
We call this Lifetime Nurture.
Your ISA becomes the voice in your database—calling, texting, checking in, asking the questions your leads didn’t even know they had.
They're not selling.
They're listening, empathizing, guiding, and uncovering the real emotions behind the delay.
And that’s when magic happens.
Because all conversion happens in great conversation.
Now, here's what Apple did do right.
They never stopped showing up.
They were planting seeds, slowly building trust until the day came when I finally pulled the trigger.
Your ISA does the same thing—but at a personal level.
They don’t “follow up.”
They nurture.
They become the bridge between your lead’s hesitation and their buying decision.
Because that lead who ghosted you six months ago?
They didn’t say no.
They said not yet.
And if you’re not still talking to them when they finally say “I’m ready,” someone else will be.
This is why the agents we work with are scaling faster than ever before because they’re not leaving millions of dollars on the table with dead leads.
There’s no such thing as a dead lead.
Only un-nurtured ones.
And the best part?
You don’t have to do it yourself.
We can build the entire Lifetime Nurture system for you with a part time or full time inside sales agent.
So if you’re tired of chasing cold leads and you’re ready to turn conversations into closings...just click HERE”
I’ll get you on a call with our team to discuss what the best option for you is.
Let’s finally stop burning leads and start building relationships that convert.
Cody & Vikram
Founders of Sheridan St. & TRIS
Hosts of The RE Agent Podcast
What could be better than a knowledgeable, lively group of people who have a passion for what they do and are good at it, too? We have put together an extraordinary team of innovative, committed members who put client success first.
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